In addition to supporting the victims of the Japanese three-headed disaster (earthquake, tsunami and nuclear) - net proceeds will be given to The National Foundation for Cancer Research (NFCR) that was founded in 1973 to support cancer research and public education relating to the prevention, early diagnosis, better treatments and ultimately, a cure for cancer. NFCR promotes and facilitates collaboration among scientists to accelerate the pace of discovery from bench to bedside. NFCR is committed to Research for a Cure – cures for all types of cancers. Their website is http://www.nfcr.org.
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Multi-cultural and Cross-Cultural minorities are highly valued communities and consumers. This is acknowledged when minoriities will be 54% of the population by 2050 and minority children will be the majority (54%) by 2023. During this same time period, the Asian/Asian Pacific American communities will increase from 5.1% to 9.2% - which translates into 15.57 million of people will increase to 40.6 million of people.
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Artists and performances that highlights the creative nirvana that emerges with the intersection of artists of Asian and American descent in the fast-growing multii-cultural, cross-cultural and transnatioanl world. The merging on the above-listed artistry with the emergence of the wide spectrum of "New Media" options will be incorpporated within the program.
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Corporate sponsors of AAA Celebrations will able to state that "we're the company that participated in a ‘once in a lifetime’ consummate cultural event that goes beyond just entertainment. Invaluable prestige and branding will result from participating in a night Hollywood's elite will be celebrating the artistry of prominent artists of Asian descent officially highlighting the best the multi-cultural, cross-cultural and transnational worlds have to offer. In this annually televised Honors Gala that highlights the best of the worlds of multi-culturalism, cross-culturalism and transnationlism in eight categories that recognizes their lifetime of contributions to American culture through the performing arts - whether in dance, music, theater, opera, motion pictures or television -along with being a community leader - various options are available to tailor one's images. Since the primary criterion in the selection process is excellence, your product will be equated the same way.
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There will be various event-related concerts and after-parties. One of which will be the latest edition of the "Dragon's Roar Music and Arts Festival" that will highlight upcoming music artists, filmmakers, comedians, actors, etc. in a festival-type environment.

Previously, they have done four programs in the past. The last program featured 15 music acts of Ameircan Asian descent (ranging from rap to rock to pop to r&b - folk), coming from throughout the United States and Singapore (L.A., San Francisco, New York, Chicago, Florida, Seattle, etc.), with multiple film trailers shown between each act, performance artists, comedians and 5 gorgeous female hosts on three stages in the heart of Hollywood (minutes away from the famous Hollywood Cinedome Theater, Amoeba Music Star, etc.).

In the past - artists have come from Hong Kong, Japan and Singapore. The Chinese, Japanese, Korean, Filipino, Cambodian, Hmong, Singaporian, Indonesian and Vietnamese communities have had their artists represented in the event. The purpose of this event is to provide a venue for talented, focused and visionary artists of Asian descent a platform for their voices to be heard.