CORPORATE
SPONSORSHIP BENEFITS
One
bold, brilliant vision made with many different simultaneous colors.
Corporate
sponsors of AAA Celebrations will able to state that "we're the company
that participated in a ‘once in a lifetime’ consummate cultural
event that goes beyond just entertainment. Invaluable prestige and branding
will result from participating in a night Hollywood's elite will be celebrating
the artistry of prominent artists of Asian descent officially highlighting
the best the multi-cultural, cross-cultural and transnational worlds have
to offer. In this annually televised Honors Gala that highlights the best
of the worlds of multi-culturalism, cross-culturalism and transnationlism
in eight categories that recognizes their lifetime of contributions to
American culture through the performing arts - whether in dance, music,
theater, opera, motion pictures or television -along with being a community
leader - various options are available to tailor one's images. Since the
primary criterion in the selection process is excellence, your product
will be equated the same way.
With
this 2-hour annually televised Honors Gala becoming the quintessential
highlight for a lifetime's endeavor of representing the best of the fast-approaching
worlds of multi-culturalism, cross-culturalism and transnationalism, your
company's association with the event provides a long-term ability to build
and/or strengthened your relationship with the above-listed influential
audiences and consumers. With this event being without disappointments
and without competition - along with being devoted to illuminating the
lives and careers of beloved artists by paying tribute to these preeminent
artists with performances by the great stars - together and separately
- it will continue the established patterns of program with unique and
visionary-edge performances receiving rating that are on an upward spiral,
contrary to the trend of many other similar pargrams.
Excellent
production values (including providing the necessary "star power"
will be attained to assure that the maximum effectiveness of your financial
participation by the event's "Board of Advisors" (that includes
a broad and diverse spectrum of successful people) and experienced consultants.
This event management team includes Darlene Chan (Festival Productions/Playboy
Jazz Festival/Verizon Music Festival), Ken Mok (UPN’s and highest-rated
syndicated program “American's Next Top Model," ABC Comedy
Development), Andee Kuroda/Jay Karas (MTV Movie Awards, Paul McCartney
2004 Tour, Dixie Chicks 2004 Tour), Benjamin Chen (producer of Special
Olympics' Closing Ceremonies and "Live Earth" Shanghai), Calvin
Jung (Actor who's worked with Jet Li, Danny Glover, George C. Scott, Meryl
Streep, etc.), Morgan Carey (successful music management and Mariah Carey's
brother), Ray Murphy Jr. (Former President of Eddie Murphy Productions)
and others. The event's believe that their wide spectrum of interest and
expertise is the prequiste to assuring this annual program's high leve
success.
This
program patterned afther the "Kennedy Center Honors" program
with a MTV/New media flair will be seen throughout the United States,
China and Asia through various broadcast options that include television
(prominent cable, network and satellite outlets) and online (online-streaming,
podcasts, etc.) – along with various other “new media”
outlets. “On-Air” telecasts and live events have driven traffic
to network and/or designated websites. MTV.com Movie Awards content boosted
unique visitors by 205% the day of the show and 159% the day after the
show. A&E's 24-hour live webcast of the Criss Angel Mindfreak Cement
Block event in New York's Times Square resulted in over 115,000 visits
to AETV.com, the highest trafficked day of 2007. To emphasis and cement
the strong creative ties and influences, this annual program alternates
from being held in the United States and in China/Asia. AAA Celebrations
will be financially supporting various performing arts, education, and
outreach programs - of which, the 2090 program ("A New Day"
Celebration - link) will be supporting
the National Fund for Cancer Research (NFCR) and the Asian Fund for Cancer
Research (link).
With
the slowing economy increasing pressure for maximum exposure from every
market dollar - especially considering the recent credit crunch that is
applying even greater pressure, we look forward to discussing the many
benefits afforded your company upon your participation. Feel free to contact
us at jql@earthlink.net with any
questions involving your potential involvement and interest.
SPONSORSHIP FEATURES
Time Buys
"30
Second" & "15 Second" Commercial Spots are
available with each broadcast of the program on the various broadcast
platforms
Branding
Opportunities
to be branded with certain aspects of the program (i.e. After-Party,
Press Conference, video clps of the honorees, Honoree Category,
etc.). Each branding opportunity provides an "Exclusivity"
factor that will only identifiy one corporate sponsor per branding
option.
Event Signage
Your message/logo can be viewed at the program, along with other
event-related activities (After-Party, Pre-Party, Press Conferences,
"Meet and Greet" sessions, etc. - within the venues'
accepted parameters. Level of sponsorship participation will
decide the priority of the placement of the banner provided
by the "Sponsor."
Print
Media
Logo and/or name can appear on all display advertising, press
releases, articles, interviews, posters, TV promos and other
released materials related to the Event. The priority, availability
and placement is based on the level of sponsorship participation.
Online
and Traditional Merchandising
DVDs, CDs, Clothing sales
Cross Promotion
Ability to cross promote to all the concert-goers during the
program and related events. The priority of the number of products
and fashion will be decided upon the level of corporate sponsorship
participation.
Event Seats
Seats at the event, after-party and press conferences - number,
location and availability is subject to the level of sponsorship
participation. The available tickets will be given in order
of the level of corporate sponsorship participation.
Program
Website
Logo and/or name - with a link - will be placed on the event's
website.The logo, videos and/or content will be provided by
the "Sponsor." Various sponsors will be grouped together
in specific sections while the higher level of corporate sponsors
will be highlighted in the most visited pages.
Press Conference
Opportunities to receive exclusive national and international
media interview opportunities and/or verbal acknowledgement/announcement
during some and/or all of the Event’s Press Conferences,
along with having one's information included within the "Media
Kits that will be given out (see below for more info) –
dependent on the level of sponsorship..
On-Air
Announcements
Opportunity to be acknowleded publicly during the broadcast
are available. The time and nature of the announcement will
be decided by the level of corporate sponsorships.
Media Press
Kit
Opportunity to have your company's information included within
the "Official Press Kit." They will be given out at
the above-listed "Press Conference" - along with being
provided to media requests to those outlets unable to attend
the "Press Conference."
Event Program
Opportunity to have your name and/or logo within the "Event
Program." The number of pages depended on the level of
participation.
New Media
presentations
Message will be seen through PDAs, Cell Phones, Blogs, Ring
Tones, Ads, etc.
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SPONSORSHIP
OPTIONS
Title Sponsor
As
"Title Sponsor," everyone who hears or reads about
the Event will clearly identify it with TITLE SPONSOR's products
or service. By incorporating COMPANY’S name & logo
into the top of the event’s logo, the Title Sponsor will
be prominently featured.
The
benefits include the following: |
1)
Time Buys; |
2)
Press Conference; |
3)
Print Advertising; |
4)
V.I.P. Seats; |
5)
Event Website placement; |
6)
Advertising; |
7)
TV Announcement; |
8)
Media Press Kit inclusion; |
9)
Signage; |
10)
Event Program ads and: |
10)
Cross Promotion opportunities. |
Co-Sponsor
As
"Co-Sponsor," your product or service will benefit from
category exclusivity and numerous promotional opportunities. Your
name and/or logo will listed directly below the event's logo and
the "Title Sponsor" to reinforce name recognition and/or
brand awareness.
The
benefits include the following: |
1)
Time Buys; |
2)
Advertising |
3)
Print Advertising; |
4)
V.I.P. Seats; |
5)
Event Website; |
6)
Press Conference; |
7)
TV Announcement; |
8)
Media Press Kit; |
9)
Signage; |
10)
Event Program ads and: |
10)
Cross Promotion opportunities. |
Honoree
Category Sponsor
As "Honoree Sponsor," everyone who hears or reads
about the specific Honoree Selection will clearly identify it
with your name and products/services. The placement and priority
will be either below and/or after the "Title Sponsor"
and "Co-Sponsor" - or placed in a specific section
dedicated to all "Honoree Category" sponsors. The
choices include Music, Film, Actor, Film Director, Athlete,
Entertainment Pioneer and Community Leader.
The
benefits include the following: |
1)
Time Buys; |
2)
"Honoree Category" Branding; |
3)
Print Advertising; |
4)
Seats; |
5)
Event Website placement; |
6)
Press Conference; |
7)
Cross Promotion; |
8)
Media Press Kit inclusion; |
9)
Signage; |
10)
Event Program and: |
11)
TV Announcement/Video Tribute; |
Category
Sponsor
"Category
Sponsors" are essential to the success to the Event that
includes “category exclusivity. By incorporating your name
and/or logo onto the specific category will clearly identify it
with your name and products/services. The placement and priority
will be either below and/or after the "Title Sponsor,"
"Co-Sponsor" and "Honoree Category. The choices
include After-Party, Pre-Party, "Meet and Greet" sessions,
Special Performances, Poster, Event Program, Seminars, CDs/DVDs,
etc.
The
benefits include the following: |
1)
Time Buys; |
2)
"Category" Branding |
3)
Print Advertising; |
4)
V.I.P. Seats; |
5)
Event Website placement; |
6)
Press Conference; |
7)
TV Announcement; |
8)
Media Press Kit inclusion; |
9)
Signage; |
10)
Event Program and: |
10)
Cross Promotion opportunities. |
Contributing
Sponsor
"Contributing
Sponsors" are strategic to the long-standing success of the
Event. This category is intended for supporting organizations whose
financial resources are met at this sponsorship level while still
receiving a prominent presence.
The
benefits include the following: |
1)
Time Buy; |
2)
Print Listing as "Contributing Sponsors;" |
3)
Seats; |
4) Event Website listing; |
5)
Press Conference Annoucement; |
6)
Signage; |
7)
Event Program listing |
8)
Media Press Kit (Info included) and: |
9) Cross Promotion opportunities at the After-Party. |
Community
Sponsor
"Community
Sponsors" are a prerequisite of our commitment to the supporting
community organizations. Their presence and opportunities to connect
with like-mnded and supporting people provides the foundation
for the Program's long-term success. To highlight their participation,
their below-listed location will be located within the designated
"Community Sponsors" section of all advertising
The
benefits include the following: |
1)
Advertising; |
2)
Press Conference Announcement; |
3)
Press Kit; |
4)
Verbal Announcement at After-Party; |
5)
Event Website listing; |
|
6)
Signage at "Pre-Party" and "After-Party;"
|
7)
"Specially Discounted" Tickets; |
|
8)
Event Program listing and:: |
9) Cross Promotion opportunities at the After-Party/Pre-Party.
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BENEFITS
How
Arts Sponsorship Can Increase Your Business
By associating yourself with an unique and inaugural
“once in a lifetime” program where high-profiled
Hollywood celebrities honors the accomplishments from the Asian/Asian
Pacific American communities, you will be enhancing your company's
image; you will differentiate yourself from the rest of the
market by offering 'extra-value', the things that money cannot
buy, e.g. dinners with the stars; signed programs and CDs with
personal dedications.
Minorities Growing Influence in the U.S.
Minoriities
will be 54% of the population by 2050
Minorities will consisit of 235.7M of 439M people in 2050
Minority children will reach 54% by 2023
Hispanic Communities
Population
will increase from 15% to 30%
Population
will increase from 46.7M to 132.8M People
Black Communities
Population
will increase from 14% to 15%
Population
will increase from 41.17M to 65.7M People
Asian/Asian Pacific American Communities
Population
will increase from 5.1% to 9.2%
Population
will increase from 15.57M to 40.6M People
Working-Age Minority Population
Exceed
59% in 2039
Exceed
55% in 2050
Corporate
Social Responsibility
You
can also fulfill your Corporate Social Responsibility as part of
your sponsorship package via master classes, rehearsals, seminars,
etc. can be set-up where schools or specific groups may attend.
Cost
Effective Marketing
By
clarifying your objectives, Arts Sponsorship can be better targeted
and more cost-effective than traditional advertising or public relations.
Corporate
Entertainment
The
event offers a generous number of the best
seats in the house and priority booking for any additional seats
you may require. For your post-concert reception we can arrange
cocktails & canapés or seated gourmet meals to suit your
requirements. Invitations will be extended to the artists that you
may wish to attend your private event and to arrange for your clients
to meet the artists after the concert, when they may receive CDs
and programs signed with personal dedications.
Visibility
and Profile
As a Program or Event Sponsor, you will receive advertisements
and acknowledgements in all concert programs, brochures, publicity
leaflets and posters, as well as advertisements for the concerts
on radio and in national newspapers. You may also receive
media coverage on the radio and TV along with high-profile
editorials in national newspapers. Exhibition space will be
available to you at your events. Successful Sponsorship will
build business.
Meeting
Selected Artists
An
intimate meeting and/or performance with selected artists could
be arranged to help important clients penetrate a new market, or
can be used to thank existing clients and employees: you can give
them discounted tickets or even the best seats in the house. At
the after-concert party new links can be formed and new ties made,
creating and strengthening loyalty to your company. This could be
a night that your clients would never forget.
Television
Ratings
Beijing
Olmpics Ratings
Opening Ceremonies Averaged 34.2 Million
69.9 Million View Parts of Opening Ceremonies
An average of 30.4 million viewers watched nightly in prime time
Opening Ceremonies Ratings Averaged 34.2 Million
Opening Ceremonies Ratings: 14.6
Initial Ratings: 18.6
Exceeded Most "American Idol" Ratings
Ratings Bonanza Occurred During Summer Months
Other Award Shows
2008 Oscars: 31.87M / 10.68 (lowest since 1953) - ($1.8m per Time Buy) - LINK
2008 Grammys: 17.5M / down 2.5M - LINK
Why
(Words of Bill Bradley)
To encourage contributions to our Nation's future from Americans
of Asian descent requires a commitment from each of us to get
beyond the stereotypes, to move past simplistic discussions of
race relations which only recognize black and white, to realize
the depth and diversity of the many different people we call Asian-Pacific-Americans,
to reach out to the Asian-American physicist in New Mexico, garment
worker in San Francisco, doctor in New Jersey, restaurant owner
in Chicago, and teacher in Los Angeles,to recognize that the surnames
Nguyen, Patel, and Chang are just as American as Kennedy, Johnson,
and Bush,to speak out against anti-Asian talk and violence where
we hear or see it,to realize that contact brings understanding,
and like my roommate in college, prejudice withers in an air of
friendship. And when that happens, Americans from Asia will be
a living, contributing, and integrated part of American life.
And we will, in every way, be a richer society because of it
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