In addition to the affluential audience and "Asian-watchers" greatly interested in a multicultural world, listed below is the purchasing power of the previously untapped Asian/Asian Pacific American communities:

Reports from The Selig Center for Economic Growth predict that the Asian buying power will quadruple to a staggering $454.9 billion by the year 2007, an increase of over 287 percent from the year 1990, and this number only accounts for the most heavily Asian- populated states. "Asian buying power is propelled by the fact that Asians are better educated than the average American, and therefore they hold many top-level jobs... The group's fast-paced growth…demonstrates the increasing importance of Asian consumers and should create great opportunities for businesses that pay attention to their needs," the Selig Center affirms.

Kalorama Information, a market research company in New York, also found that companies targeted the Asian consumer less than any other group in the country. They also found that television news networks— ABC, NBC and CBS—featured reports about Asians for only three and half minutes in their entire broadcast segment during a six-month time period.

The event's focus is on inclusion not exclusion. We believe that the event's will crorss over because we don't worry too much about identity. .It is our belief that when you worry about your own identity], you're excluding other people.